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Audience
This involves the identification of the possible audience that you are addressing, directly through an interviewer or indirectly to the people who would be consuming the interview and thus may include listeners, readers or viewers. Before one answers any question, it is important to identify your audience’s interests, concerns, and expectations. Relating your answers to your audience involves more relative, more interesting and thus effective responses.
Why is this important?
Knowing who your audience is can help you frame your message so that it can resonate with them. For instance, if you are speaking to an audience made up of the general public, you should use easier-to-understand words and relatable examples. If your audience is more specialized-for instance, made up of industry experts-you may use technical terms and delve deeper into specifics.
Message
Message simply refers to the key point or idea you want to put across during the interview. It is what you want your audience to remember. Having a clear message in your mind allows you to keep your focus and ensures that your response to the question will be relevant but also aimed at your larger goals for this interview.
Why is this important?
Media interviews are never totally predictable, and it’s too easy to veer off on some tangent due to one or two tricky questions on irrelevant topics. The sound message will help you get back on track and communicate effectively. It might be to promote a product, to comment on some controversy, or to explain a policy, but your message must be clear and concise.
Examples
Example means to give concrete proof or anecdotes that demonstrate and prove your message. A good example adds flesh and blood into your message, making it more memorable and thus credible. You can get examples from personal experiences, real-world cases, or from actual facts, such as statistics or case studies.
Why is this important?
People often connect more with specific examples or anecdotes rather than with abstract ideas or theoretical statements. Providing a relevant, real-life example helps to humanise your message and make it easier for the audience to understand and relate to. It also adds authenticity to your response, reinforcing the key point you’re trying to make.
Negatives
Acknowledging and addressing possible challenges, criticisms, or negativity associated with what you are discussing is also a desired trait for a great interviewer. If you ignore or avoid a negative issue, then you may appear to be evasive, but addressing it directly gives you the high ground since you can address the issue thus provide a solution or explanation.
Why is this important?
Most interviews throw up difficult questions or ask one to comment on controversies, setbacks, or failures. Rather than trying to evade them, it is better to confront such questions. By conceding to the negative, you will be able to explain, correct, or even put a positive spin on the negative feature. It shows openness and can give rise to trust from the audience.
Premiere Podcast Studios is a bespoke podcast recording studio located in Shoreditch, London. Find a recording slot today or contact us for more information